What is your pricing policy?

We simply offer the “Best price first up!” so there is no artificial discounting, no add-ons, hidden costs or mind-games.  

Included in the price of all custom made jewellery is free inscriptions, our Guarantees & our After Care Program.

To make sure you are getting value:

  • We don’t invest in high rent locations or large-scale advertising campaigns instead we attract new customers through the recommendations of delighted existing customers and pass on the savings to our customers.
  • We do not have the overheads of massive amounts of stock, diamonds or gem stone or expensive shop fit-outs because that all needs to be passed onto the customer or compromises have to be made in quality.